Author: KNEC notes and Past Papers

Highlight the circumstances under which an organization would find it necessary to reduce the price on its products (10 marks) Hamisi intends to start a hotel business in middle class residential area. Highlight 4 factors that should guide Hamisi in Read More …

Lyex a manufacturer of cooking oil has been experiencing a decline in sales of its products. Explain measure that the company could take to reverse the trend (10 marks) Give reasons for popularity of plastic packages as used by many Read More …

Outline 4 factors in economic environment which may affect marketing activities in an organization (4 marks) Demographic variables? Explain 5 legislations likely to affect operation of a business in Kenya (10 marks) Explain 6 environmental factors that influence the business Read More …

For exchange potential to exist there are certain activities that should be met. Outline the conditions (10 marks) Mako Ltd, a newly established organization intends to adopt the marketing concept in its operations. Explain benefits that an organization would derive Read More …

Adopting new marketing strategies. Employing more resources in marketing teams. Coming up with legal measure to deal with fraudsters. Reaching a wide market to stay relevant. Coming up with model or design that would move customers. Using update technology to Read More …

Some trends and issues require more resources in order to meet the new trends and issues e.g. more funding. Government policy which might really affect the new trend/issue. New/more competitors coming into market. Changing market needs and wants. Coverage of Read More …

Use of advanced technolog1y-computers;ict advancement Emergence of customer care services department to handle financial matters only. Tele marketing. Globalization-this is a process whereby different systems and parts of a related trade, function as a closely-knit system at the international level. Read More …

To create customer loyalty-after offering good customer care for them in terms of advertising, their problems and complains in proper manner; customer loyalty is created. Addressing customer’s complaints. Solving problems of customers. To enhance sales performances in that good customer Read More …

Respond to all complains promptly. Ask the customer to state clearly in detail, step by step what happened. When you are satisfied, you shall have all the facts, restate the situation to the customer to make sure there is no Read More …

Effective labeling/giving clearing directions Pro-active education-this is a cost effective way to resolve common customer problem e.g. Vodafone pro actively calls customers three weeks after cell phone activation. Easily accessible customer assistance.