- Lopta ltd intends to make delivery process more effective. Explain ways in which an organization would capture this objective (10 marks)
- Sungu ltd manufactures a wide range of household products. Highlight the benefits the organization could derive from the intensive distribution strategy (10 marks)
- Many organizations today are using online distribution methods for their products. Explain benefits that accrue to the firms who do so (12 marks)
- State 3 channels that an organization may use to distribute its consumer goods (3 marks)
- Explain 6 reasons that may make an organization to distribute its products through use of retailers(12 marks)
- Reasons that would make it necessary for a firm to use intermediaries in distribution of its goods
- Jomu ltd is an appointed distributor of soft drinks. Highlight 5 functions that the company can play as a distributor (10 marks)
- State 3 types of middlemen in the distribution channel(3 marks)
- Explain 6 reasons why an organization may opt to use retailers in it products distribution (9 marks)
- Explain 6 reasons that would make a manufacturer opt to use retailers for the distribution of its products (9 marks)
- Explain 6 factors that a firm may consider when choosing a mode of transportation for its products (9 marks)
- Explain 5 major types of retailers found in market today (10 marks)
- Explain 5 functions performed by warehousing (10 marks)
- Peter, a marketing manager of Imani Sacco intends to select channel members for Sacco products. Explain the 4 channel levels that he may consider selecting (8 marks)
- Explain 6 functions of wholesalers in the distribution process (12 marks)
- Accra Ltd is a new firm that intends to start distributing its products. Explain 5 factor that will influence distribution activities (10 marks)
- List 4 types of information that retailers should communicate to consumers when selling a product (4 marks)
- Explain 4 consumer related factors that a marketer should consider when choosing a channel of distribution (8 marks)
- Twist Ltd has decided to change its distributors. Explain 4 reasons for this decision (8 marks)
- State 3 features of a product that may influence the type of distribution channels to be used (3 marks)
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