- Highlight the circumstances under which an organization would find it necessary to reduce the price on its products (10 marks)
- Hamisi intends to start a hotel business in middle class residential area. Highlight 4 factors that should guide Hamisi in setting prices for this food stuff (8 marks)
- Explain 5 factors that should be considered when adopting value based pricing (10 marks)
- Highlight 6 factors that an organization should consider when setting prices for its products (9 marks)
- List 3 pricing methods that an organization could use to price its products (3 marks)
- Lolu Ltd recently adjusted the prices of its household products downward. Explain 4 circumstances that might have led the organization to make the move (8 marks)
- State 4 reasons why a company may decrease the prices of its products (4 marks)
- Outline 4 methods that a firm may use to set prices for its products (4 marks)
- Explain 6 pricing objectives that a company may achieve through pricing its products (9marks)
- Explain 5 issues that a company can consider when developing its price mix (10 marks)
- Explain 5 ways a company can use differentiated pricing strategies to price their products (10 marks)
- Explain 5 factors that a cooperative society may consider when making its pricing decision (10 marks)
- Lenana Ltd has been increasing prices of its products for the last four years. Explain 5 factors that could be contributing to this trend (10 marks)
- Jambo Ltd is a new firm that is manufacturing baby products. Explain 6 factors that will influence prices of its products (12 marks)
- State 3 circumstances when a company may use marketing skimming pricing strategy (3 marks)
- Importance of pricing to a marketing organization (9 marks)
- State 3 benefits that an organization could derive from cost plus pricing method (3 marks)
- Ultimate Ltd is a new company and is in process of determining prices for its products (12 marks)
- Highlight 4 pricing objectives that an organization may pursue while setting prices for its products (8 marks)
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