Challenges Posed By These Trends

  1. Some trends and issues require more resources in order to meet the new trends and issues e.g. more funding.
  2. Government policy which might really affect the new trend/issue.
  3. New/more competitors coming into market.
  4. Changing market needs and wants.
  5. Coverage of wide market area-due to globalization aspect.
  6. Changing the approach to get more customers or maintain the existing ones

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