Category: principles and practices of marketing

State 4 characteristics of a consumer market Identify 4 demographic variables that an organization may use to segment a consumer market Highlight the criteria that should be used in assessing the suitability of a market segment (8 marks) Describe 5 Read More …

Explain 6 benefits that a marketing company society derives from integrating I.T. in the marketing activities (12 marks) Mwaki Ltd sells mobile phone accessories and its sales have been increasing steadily for the last 5 years. Explain 6 factors that Read More …

Poor customer care in an organization can manifest itself in various ways, outline these ways (10 marks) List 3 objectives of customer care programme in an organization (3 marks) Customers of ABC Co. Ltd have been complaining about the process Read More …

Lopta ltd intends to make delivery process more effective. Explain ways in which an organization would capture this objective (10 marks) Sungu ltd manufactures a wide range of household products. Highlight the benefits the organization could derive from the intensive Read More …

Highlight the circumstances under which an organization would find it necessary to reduce the price on its products (10 marks) Hamisi intends to start a hotel business in middle class residential area. Highlight 4 factors that should guide Hamisi in Read More …

Lyex a manufacturer of cooking oil has been experiencing a decline in sales of its products. Explain measure that the company could take to reverse the trend (10 marks) Give reasons for popularity of plastic packages as used by many Read More …

Outline 4 factors in economic environment which may affect marketing activities in an organization (4 marks) Demographic variables? Explain 5 legislations likely to affect operation of a business in Kenya (10 marks) Explain 6 environmental factors that influence the business Read More …

For exchange potential to exist there are certain activities that should be met. Outline the conditions (10 marks) Mako Ltd, a newly established organization intends to adopt the marketing concept in its operations. Explain benefits that an organization would derive Read More …

Adopting new marketing strategies. Employing more resources in marketing teams. Coming up with legal measure to deal with fraudsters. Reaching a wide market to stay relevant. Coming up with model or design that would move customers. Using update technology to Read More …

Some trends and issues require more resources in order to meet the new trends and issues e.g. more funding. Government policy which might really affect the new trend/issue. New/more competitors coming into market. Changing market needs and wants. Coverage of Read More …