Principles and Practice of Marketing notes: KNEC Diploma

Principles and Practice of Marketing notes: KNEC Diploma

Topic 1: Nature and Scope of Sales and Marketing
Topic 2: Marketing Environment
Topic 3: Market Segmentation and Targeting
Topic 4: Consumer Behaviour
Topic 5: Marketing Mix
Topic 6: Product
Topic 7: Price
Topic 8: Place/Distribution
Topic 9: Promotion
Topic 10: Customer Care
Topic 11: Emerging trends and issues in marketing



At the end of the module unit, the trainee should be able to:

Appreciate the role of sales and marketing in business organisations
Apply the principles, concepts and marketing tools in performing supply management activities
Identify the factors that influence consumer behaviour in business supply activities
Co-ordinate the elements of the marketing mix in the marketing process
Explain the concept of frontline role in customer service provision





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