Market Segmentation and Targeting notes

Market Segmentation and Targeting

  • Meaning of market segmentation and targeting
  • Importance of market
  • segmentation and targeting
  • Basis of market segmentation
  • Process of market segmentation and targeting
  • Benefits of market segmentation and targeting
  • Limitations of market segmentation and targeting



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One thought on “Market Segmentation and Targeting notes”

  1. Kindly upload for learners notes on topic three and four respectively….
    TOPIC THREE:MARKET SEGMENTATION AND TARGETING
    Meaning of market segmentation and targeting
    Importance of market segmentation and targeting
    Basis of market segmentation
    Process of market segmentation and targeting
    Benefits of market segmentation and targeting
    Limitations of market segmentation and targeting

    TOPIC FOUR:CONSUMER BEHAVIOUR
    Meaning of consumer markets and organizational markets
    Importance of studying consumer behaviour
    Factors influencing consumer and organizational buying behaviour
    Buying decision making process for consumer and organizational markets
    Role players in the buying decision process for consumer and organizational markets.

    I will appreceiate very much……..kindly note that they are not on this PDF documents despite the above two mentioned topics being part of the unit content{[PRINCIPLES AND PRACTICES OF MARKETING]

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