Market Segmentation and Targeting
- Meaning of market segmentation and targeting
- Importance of market
- segmentation and targeting
- Basis of market segmentation
- Process of market segmentation and targeting
- Benefits of market segmentation and targeting
- Limitations of market segmentation and targeting
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Kindly upload for learners notes on topic three and four respectively….
TOPIC THREE:MARKET SEGMENTATION AND TARGETING
Meaning of market segmentation and targeting
Importance of market segmentation and targeting
Basis of market segmentation
Process of market segmentation and targeting
Benefits of market segmentation and targeting
Limitations of market segmentation and targeting
TOPIC FOUR:CONSUMER BEHAVIOUR
Meaning of consumer markets and organizational markets
Importance of studying consumer behaviour
Factors influencing consumer and organizational buying behaviour
Buying decision making process for consumer and organizational markets
Role players in the buying decision process for consumer and organizational markets.
I will appreceiate very much……..kindly note that they are not on this PDF documents despite the above two mentioned topics being part of the unit content{[PRINCIPLES AND PRACTICES OF MARKETING]