Category: principles and practices of marketing

Use of advanced technolog1y-computers;ict advancement Emergence of customer care services department to handle financial matters only. Tele marketing. Globalization-this is a process whereby different systems and parts of a related trade, function as a closely-knit system at the international level. Read More …

To create customer loyalty-after offering good customer care for them in terms of advertising, their problems and complains in proper manner; customer loyalty is created. Addressing customer’s complaints. Solving problems of customers. To enhance sales performances in that good customer Read More …

Respond to all complains promptly. Ask the customer to state clearly in detail, step by step what happened. When you are satisfied, you shall have all the facts, restate the situation to the customer to make sure there is no Read More …

Effective labeling/giving clearing directions Pro-active education-this is a cost effective way to resolve common customer problem e.g. Vodafone pro actively calls customers three weeks after cell phone activation. Easily accessible customer assistance.

There will always be customers who complain after completing the sale. Like customer objections, don’t view complains negatively. Rather they are often a very good way to; Obtain valuable customer feedback on products. Assess customer attitudes to company policies. Address Read More …

Defect cost by production or service failure and employee mistakes. Marketing over promises Misleading marketing Customer errors and unreasonable expenses. Customer is incorrect but makes a reasonable mistake. Dissatisfaction on use of product and its effects. Poor customer services-rudeness. Discrimination Read More …

Customer service=accountability delivery Professionals who constantly deal with customers inside or outside the company need to strive for certain qualities to help them answer customer needs. The professional qualities to be emphasized always relates to customer wants. BASIC PROFESSIONAL CUSTOMER Read More …

Attitude and appearance – a customer service representative must be congenial, presentable and approachable e.g. when communicating on phone they should be pleasant and an understandable voice be used. The concern of the customer is the top priority and the Read More …

The purpose is to create and maintain a welcoming environment and we can achieve this by; Looking good – be well groomed. Smiling Eye contact directly to the customers eyes Shaking hands – professional hand shake is expected. Being attentive Read More …

Business contacts Local business reference libraries. Your local authority; business link/chamber of commerce. Internet. UK trade for information on export markets. Forex i.e. N.S.E.