Sources of Customer Complains

  • Defect cost by production or service failure and employee mistakes.
  • Marketing over promises
  • Misleading marketing
  • Customer errors and unreasonable expenses.
  • Customer is incorrect but makes a reasonable mistake.
  • Dissatisfaction on use of product and its effects.
  • Poor customer services-rudeness.
  • Discrimination in serving customers
  • Customer exploitation in terms of prices, quality and quantity.
  • Long time spent in responding to their urgent problems.
  • Media-mainly social media.
  • Phone calls by customers
  • Mails sent by customers
  • Internal employees.
  • Analyzing the order history patterns
  • Direct feedbacks.



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