Sales and Marketing notes – KNEC Diploma
MODULE I NOTES
- Principles and Practice of Selling
- Principles and Practice of Marketing
- Economics
- Entrepreneurship Education
- Business Communication
- Life skills
- Information and Information Technology
MODULE II NOTES
- Sales Management
- Legal Aspects in Sales and Marketing
- Principles And Practice of Management
- Quantitative Methods
- Public Relations
- Marketing Management
- Business Plan
MODULE III NOTES
- International Marketing
- Strategic Planning In Sales And Marketing
- Marketing Research
- Marketing Planning and Control
- Financial Aspects Of Marketing
- Research Project
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