Reasons Why a New product fails

  • Inappropriate promotion being used.
  • Stiff competition from the competitors.
  • Highly priced commodities.
  • Poor quality products.
  • When the new product has not penetrated in the market fully.
  • When the new product fails to meet the customer’s specifications.
  • When the frequency of use is minimal e.g. stamps
  • When the product have already reached decline stage.



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