Human and Public Relations notes KNEC Diploma
Topic 1: Introduction to Human Relations
Topic 2: Social Organization
Topic 3: Personality
Topic 4: Attitudes
Topic 5: Frustration and Defense Mechanism
Topic 6: Introduction to Public Relations
Topic 7: Scope of Public Relations
Topic 8: Ethics of Public Relations
Topic 9: The Media and Public Relations Activities
Topic 10: Planning, Implementing and Evaluating Public Relation Programmes
Topic 11: Special Uses of Public Relations
Topic 12: Emerging Issues and Trends
At the end of the module unit, the trainee should be able to:
- Recognize the importance of human relations in a working environment
- Relate human relations to productivity levels
- Demonstrate an understanding of the role of public relations in a business set up
- Acquire the necessary background knowledge for further studies in human relations and related disciplines
- Demonstrate an understanding of the basic principles and techniques applied in dealing with public relations problems
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