Category: principles and practices of marketing

This is any activity that a business organization undertakes to build brandawareness.they include; Product placement in entertainment-video games; Hollywood where people pay to enjoy this services. Trade shows Search engine marketing-ranking. Newsletters and articles Cold calling via phones Website design Read More …

Need – this is a state of felt deprivation most of which is inborn and many cannot do without e.g. need for food, shelter and clothing. Want – they are specific satisfaction for particular needs and are insatiable ie one Read More …

Sales and marketing always have had a close relationship, so close that many people have confused the two being the same. Marketing is a method of bringing customers to a business as well as making others aware of the business Read More …

Profit making enterprises. Government institutions Nonprofit making organizations

Profit making enterprises. Government institutions Nonprofit making organizations.

Marketing is the management process responsible for identifying, anticipating and satisfying consumer needs profitably. It is also the performance of business activities that direct the flow of goods and services from producer or seller to the consumer/buyer. It is also Read More …