This is any activity that a business organization undertakes to build brandawareness.they include;
- Product placement in entertainment-video games; Hollywood where people pay to enjoy this services.
- Trade shows
- Search engine marketing-ranking.
- Newsletters and articles
- Cold calling via phones
- Website design
- Financing-mostly in sponsorship programs.
- Standardization and grading.
- Branding , packaging and labeling.
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