- To attract new customers by promising them superior value.
- To keep the current customers by satisfying them accordingly.
- Creating brand awareness.
- Engaging the customers-e.g. the wings to fly program me adopted by equity bank.
- Building positive reputation towards firm i.e. good public relations to the outside world as well as the corporate social responsibility. (C.S.R) as well as customer relationship management (C.R.M).
- To ensure company’s growth
- To offer education to the customers
- Talent remittent.
- To ensure profit margins are okay due to the returns on the investments.
- To increase sales volume
- To increase a firms market share.
- To offer quality products.
- To ensure employee welfare.
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