Functions of Public Relations

  1. Press relations – This involves news and information about the organization in the most positive way.
  2. Product publicity – This include sponsoring effort in order to publish specific product.
  3. Corporate communication – his is promoting understanding of the organization through internal and external communication.
  4. Lobbying – this involves dealing with legislators and government officials to promote certain issues within a company or defeat certain laws and regulations.
  5. Counseling – this involves advising management about public issues and about the company’s position and image. It includes advising them on action to take in the event of a product failing to meet customer expectations.



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