Functions of Public Relations

  1. Press relations – This involves news and information about the organization in the most positive way.
  2. Product publicity – This include sponsoring effort in order to publish specific product.
  3. Corporate communication – his is promoting understanding of the organization through internal and external communication.
  4. Lobbying – this involves dealing with legislators and government officials to promote certain issues within a company or defeat certain laws and regulations.
  5. Counseling Рthis involves advising management about public issues and about the company’s position and image. It includes advising them on action to take in the event of a product failing to meet customer expectations.

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