Tools of Public Relations

  1. Publications – this is published material used to reach and influence the target market e.g. Annual reports, articles, company newsletters, audio visual materials etc.
  2. Events – this are special events such as conferences, seminars, outings, anniversaries, sports, cultural sponsorships that are used to reach the target market.
  3. Speeches Рtalks before large audiences especially at trade association meetings in order to build the company’s image.
  4. Public service activities(corporate social responsibility) – this is contributing time and money to good courses in order to build a good public image/public good will e.g. giving funds to children homes, building roads, financial support in education sector e.g. wings to fly programme etc.
  5. News – this involves developing a good story concept and getting the media to accept to feature it.
  6. Identity media – because companies compete for attention a company needs a visual identity that the public immediately recognizes e.g. logos on uniforms, stationery, business cards etc.

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