- Lyex a manufacturer of cooking oil has been experiencing a decline in sales of its products. Explain measure that the company could take to reverse the trend (10 marks)
- Give reasons for popularity of plastic packages as used by many organizations (10 marks)
- State 3 roles that product packaging plays in enhancing product characteristics (3 marks)
- State 4 characteristics of a good product package (4 marks)
- State 3 qualities of a good brand name (3 marks)
- Highlight 4 ways in which an organization may derive from branding its products (9 marks)
- One of the products of Beta Ltd is in the growth stage of its product life cycle. Outline 4 features of this stage (8 marks)
- List 3 features of a product in the decline stage of its life cycle (3 marks)
- Highlight 4 features of a product in the growth stage of its life cycle (8 marks)
- Outline 4 factors that should be taken into account when choosing a package for a new brand of product (4 marks)
- With the aid of a diagram, discuss the product life cycle (9 marks)
- Identify 3 characteristics of a product which affect product pricing (2 marks)
- Product characteristics that a manager should take into account when choosing a channel of distribution (8 marks)
- Importance of product life cycle to an organization (9 marks)
- Limitations of using percentage of sales as a method in determining product budget of an organization
- Kongo Co. Ltd uses multiple brand names for its products. Outline benefits that a company may derive from using this strategy (9 marks)
- Explain 5 factors that may influence the product mix of a company dealing in consumer goods (10 marks)
- Describe 5 characteristics of a product that is in maturity stage in product life cycle (10 marks)
- Explain 4 ways in which a manufacturer may use to classify consumer goods (8 marks)
- State 3 roles of products packaging (3 marks)
- Highlight 3 characteristics of convenience goods (3 marks)
- Zimbo Ltd is in the process of generating ideas to enable it develop a new washing detergent. Outline 6 sources of ideas that the organization could use (9 marks)
- Highlight 6 causes that could be attributed to products failure in market (9 marks)
- State 3 features of a product that may influence the type of distribution channels (3 marks)
- List 3 sources of information that a company may use when developing a new product (3 marks)
- Jumba Limited has introduced several new products in the market. Explain 4 reasons for such a move (8 marks)
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