- Outline 4 factors in economic environment which may affect marketing activities in an organization (4 marks)
- Demographic variables?
- Explain 5 legislations likely to affect operation of a business in Kenya (10 marks)
- Explain 6 environmental factors that influence the business buying behavior (12 marks)
- List 3 key issues about a competitor a market should be aware of (3 marks)
- Discuss 5 views of people in social-cultural environment (10 marks)
- Explain 4 external marketing environment factors that may affect the operations of a cooperative society (8 marks)
- Explain how demographic environment influences a firms marketing activities (10 marks)
- Describe 6 publics that may affect a firms marketing activities (12 marks)
- Describe 4 types of competitors that may be found in any business environment (8 marks)
- State 3 environmental factors that may influence organization buyers (3 marks)
- Describe 5 components of micro-environment that influence a firms marketing activities (10 marks)
- One of the environments that influence marketing operations of a firm is natural environment. Outline the recent trends in this environment that a marketing manager needs to monitor (8 marks)
- Describe of external publics that an organization should understand for its effective operations (8 marks)
- One of the factors that influence marketing activities is weather. List 3 ways in which weather influences such activities in a firm (3 marks)
- Outline 6 features in the political-legal environment which may influence the activities of a market oriented firm (9 marks)
- List 3 key issues about a competitor that a marketer should be aware of (3 marks)
- There are certain marketing mix elements that are unique to marketing services. List 4 such elements (4 marks)
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