Importance /Value of Advertising/Promotion

  1. Used to inform consumers about a new product or an existing product by mentioning the features of the product.
  2. Used to persuade consumers to purchase a particular brand where such a brand is believed to be offering quality for the value of money spent by the consumer.
  3. Used in comparing one brand directly or indirectly to another or to existing competitors brands available in the market.
  4. Used to remind consumers that they need to purchase the product.
  5. Indicate new uses of an existing product.
  6. Give information of price changes, special offers etc.
  7. Build brand recognition.
  8. Increase market share and demand.
  9. Increase the number of retail outlets.
  10. Build overall company image.
  11. Reach new segment/areas.
  12. Develop overseas markets



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