Functions of Middlemen/Intermediaries

  1. Contacting function – This involves being link between the producer and the consumer.
  2. Market feedback (communication) – They relay information to consumers about the product and collect feedback from the customers to the manufactures.
  3. Breaking the bulk – This is in smaller quantities that customers can afford.
  4. Physical distribution – This is transportation of products from producer to the consumer.
  5. Demand stimulation function – Through advertising, personal selling and sales promotion.
  6. Advancing credit to their clients
  7. Storage function – Warehousing goods on behalf of the producers.

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