Category: principles and practices of marketing

These are defined as long plans and they are not limited, compared to ways of establishing prices. 1. Premium Pricing Use a high price where there is uniqueness about the product or service. This approach is used where a substantial Read More …

THE MARKETING PROCESS Diagram representing the above concept in a circular flow form-Diagramatic approach.   Theoretical approach, 1.Understanding the market place and customer needs.this includes;understanding customer needs,wants and demands,market offerings,customer value and satisfaction,exchange relationships and the market. 2.Designing a customer Read More …

They are economical in terms of space Supervision is easy They minimize staff movement Economy of equipment Economy of lighting Promote transparency of operations

State 4 characteristics of a consumer market Identify 4 demographic variables that an organization may use to segment a consumer market Highlight the criteria that should be used in assessing the suitability of a market segment (8 marks) Describe 5 Read More …

Explain 6 benefits that a marketing company society derives from integrating I.T. in the marketing activities (12 marks) Mwaki Ltd sells mobile phone accessories and its sales have been increasing steadily for the last 5 years. Explain 6 factors that Read More …

Highlight 4 ways in which physical evidence is important to serve organization Explain 4 indicators of good service quality (8 marks) Explain criteria that customers rely on when evaluating service quality (12 marks) There are certain marketing mix elements that Read More …

Poor customer care in an organization can manifest itself in various ways, outline these ways (10 marks) List 3 objectives of customer care programme in an organization (3 marks) Customers of ABC Co. Ltd have been complaining about the process Read More …

Explain the reasons that would make an organization find it necessary to advertise its products (10 marks) Banco limited periodically gives discounts to its customers. Explain reasons that may account for this ( 8 marks) Jambo limited intends to advertise Read More …

Outline 4 factors in economic environment which may affect marketing activities in an organization (4 marks) Demographic variables? Explain 5 legislations likely to affect operation of a business in Kenya (10 marks) Explain 6 environmental factors that influence the business Read More …

For exchange potential to exist there are certain activities that should be met. Outline the conditions (10 marks) Mako Ltd, a newly established organization intends to adopt the marketing concept in its operations. Explain benefits that an organization would derive Read More …