Category: Entrepreneurship and communication skills

 What is a Business Idea An opportunity in the environment which, can be translated into a business activity. The existence of a situation in the environment which, can be advantageously turned into a business activity. The existence of an opportunity Read More …

These include: Relevant training to gain skills and experience Ability to apply marketing, research, promotion and publicity Employing people with right qualification to advice on pricing and costing of products to beat competition Upholding social networking, joining business groups like Read More …

The following factors may inhibit entrepreneurial development Poor or lack of business acumen Poor marketing techniques Poor pricing policy or poor casting Poor networking and benchmarking to expand business horizon, customer base and markets Negative attitude towards entrepreneurial culture Lack Read More …

As stated earlier, values, norms and beliefs guide the society towards acceptable behaviour which leads to formation of good habits which may promote entrepreneurial development. The habits include: Independence A person who is independent finds it      difficult to work for Read More …

The following are elements of entrepreneurial culture: People are empowerment focused Value creation through innovation and change Attention to the basics/detail Hands-on management Doing the right thing Freedom to grow and to fail without embarrassment Commitment and personal responsibility Emphasis Read More …

Culture encompasses a wide variety of elements, such as values, norms and artefacts. These are dependent on language, social situations, religion, political philosophy, economic philosophy, education, manners and customs. 1. Values These are ideas about what is important in life. Read More …

Barriers to creativity and innovation can be overcome by removing obstacles to creativity and logical thinking. The barriers to creativity can be managed using the following process: Stage 1:  Experience Experience is needed in order for one to discover a Read More …

These are limitations to creativity and innovation which may include the following: Negative Attitude The tendency to focus on the negative aspects of problems and expend energy on worry. Fear of Failure For an entrepreneur failure is not a discouraging Read More …

Creativity and innovation are key to generation of new ideas and methods of improving goods and services for customer satisfaction. They are key to the success of a business particularly when strategizing during strategic planning, and when designing new products Read More …

THE PROCESS OF INNOVATION Creativity as a process has several stages. These are: 1. Germination 2. Preparation Getting the mind ready for creative thinking using methods such as Realizing that every situation is an opportunity to learn Reading on a Read More …