- No pollution to the environment.
- Be socially responsible.
- Offer products of right quality.
- Offer products of right quantity.
- Offer products of right price.
- Locate markets and factories at proper places (not within residential areas but convenient to consumers).
- Honoring contracts and following honest trade practices and avoids bribery/short cuts.
- Providing after sale services.
- Achieving better public relations by providing education to the community.
- Ensuring products are safe and well designed.
- Ensuring proper weight measures.
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