Business Plan notes: KNEC Diploma

Business Plan




Chapter 1: Introduction to business plan
Chapter 2: Business description
Chapter 3: Marketing plan
Chapter 4: Organization and management plan
Chapter 5: Operational/production plan
Chapter 6: Financial plan
Chapter 7: Presentation of Business Plan
Chapter 8: Emerging trends and issues in business planning

At the end of this module unit, the trainee should be able to:

    • Prepare a background information necessary successful business start-up
    • Scan the market environment of a business
    • Recognize the roles played by organisation and management plan in a business plan
    • Recognize the role of an operational plan in a business plan
    • Prepare financial projections
    • Prepare a workable business plan



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