Strategic goals-Strategic goals are stated in general terms.They are developed in view of the mission of the organization.They outline overall organizations goals relating to different dimensions of their business like profit making,product development,resources allocation,human resource development,research priorities, and so on.These are therefore,organization set strategic goal.The board of directors and the top management of the organization set strategic goals.While setting such goals,they seek inputs from staff specialist and middle managers.Strategic goals,they seek inputs from staff specialists and middle managers.Strategic goals,thus,indicate the real in tensions of an organization.The executive management of an organization of an organization usually determines the strategic goals.These top leaders scan the external environment for opportunities or threats to the organization aim is to match internal strengths and weakness to changes in the external environment in order to create new opportunities.
Tactical or intermediate goals-Tactical or intermediate goals are set to translate the strategic goals into action.These goals involve the middle level managers.Compared with strategic goals,these goals have a some what shorter time span, and more specific and concrete focus .The focus of tactical goals is on how to ope rationalize actions necessary to achieve the strategic goals.
Operational goals-Operational goals are set for lower-level management.The main concern here is with shorter term issues associated with intermediate or tactical goals.The supervisory level staff members are responsible for develop in and implementing operational goals that will meet the tactical goals.Activities and resources are assigned to individuals and groups to carry out some portion of the operational goals.The operational goals affect employees day to-day-activities.
Note: Setting such goals is done by following a popular technique called SMART, which implies:
- Specific – a goal that is focused on the overall vision of your organization,
- Measurable – that which can be quantified and checked for efficacy,
- Achievable – a goal that is attainable,
- Realistic – that which is feasible as well as viable,
- Time Bound – a goal that has a specified time within which it should be achieved.