Problems encountered by consumers as they try to satisfy their want

Problems encountered by consumers as they try to satisfy their wants

• Means/ resources of satisfying their wants are limited due to scarcity.
• Wants keep on recurring.
• Wants are habitual and hence require one to continue looking for resources to satisfy them
• Some wants are essential for survival thus can not be postponed.
• Wants change with age, time and gender.
• Some wants are complimentary – satisfaction of one want requires satisfaction of another.
• Competitive nature of some wants.
• Wants are numerous/ unlimited.