Problems encountered by consumers as they try to satisfy their want

Problems encountered by consumers as they try to satisfy their wants

  • Means/ resources of satisfying their wants are limited due to scarcity.
  • Wants keep on recurring.
  • Wants are habitual and hence require one to continue looking for resources to satisfy them
  • Some wants are essential for survival thus can not be postponed.
  • Wants change with age, time and gender.
  • Some wants are complimentary – satisfaction of one want requires satisfaction of another.
  • Competitive nature of some wants.
  • Wants are numerous/ unlimited.




cLASSIFICATION OF WANTS


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