Forms of Direct Marketing

  1. Face to face selling.
  2. Tele marketing – Using phones to sell directly to customers.
  3. Direct mail – letters, ads, samples, fold outs are used. The media used here include; voicemail, email, fax mail and physical mail.
  4. Catalog marketing – This is mainly through print, video or electronic catalogs.
  5. Direct response television marketing – This is direct marketing via television, including direct response television advertising or commercial home shopping channels.
  6. Kiosk marketing – Refers to information and ordering machines placed in stores and airports. It is different from vending machines because a kioskĀ  does not dispense the actual product.
  7. Internet/online marketing – This is marketing conducted through interactive online computer systems which link consumers with sellers electronically ie internet and commercial online services.



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