Category: Entrepreneurship and communication skills

The process most commonly used to encourage creativity is brainstorming. It works best in a group situation. Another process that can be used both individually and in a team environment is the SCAMPER process. The process works particularly well in Read More …

i) Creativity Creativity is the ability to bring something new into existence. It is the ability to think and act in new ways. This is done through the process of germination, preparation, incubation, illumination and verification. ii) Innovation It is Read More …

Entrepreneurs play different roles in an enterprise. These include: 1. Initiator The entrepreneur as the prime mover of the business.  He/she is the director of the enterprise and comes up with ideas which he convinces the members of the organization Read More …

Entrepreneurs portray certain characteristics and patterns of behavior which can be all learnt and/or acquired. Every entrepreneur may not possess all of the qualities useful to make him/her successful. The following are the various qualities an entrepreneur may have: 1. Read More …

Entrepreneurs have their own typical qualities depending on their social, economic, political and cultural environment. Each has an independent way of thinking and a unique approach to decision making and handling situations in the business. The following are the three Read More …

The environment within which the businesses operate has a great influence on the attractiveness of any opportunity. By business environment, we are referring not only to the physical environment, which is important and increasingly so, but also the political, economic, Read More …

Entrepreneurship theories bring greater understanding of entrepreneurship behaviour exhibited by different entrepreneurs. They enable one to understand the need for entrepreneurship and why some people are more entrepreneurial than others. The theories bring out various approaches and perceptions held by Read More …

These refer to the various approaches, which have been advanced to give an explanation as to why entrepreneurs behave the way they do. They are also known as the perspectives of entrepreneurship. The theories try to explain whether entrepreneurs are Read More …

The following are some of the myths associated with entrepreneurship: Entrepreneurs take wild risks at the start of their business. Even though risk is an integral part of business, the start of business is not considered the highest risk. An Read More …

In Kenya the concept of entrepreneurship was embraced at the end of the 1980’s and early 1990.  This was as a result of the international labour organisation (ILO) working in conjunction with the governments and private sector institutions in the Read More …