Business Plan KNEC notes

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INTRODUCTION TO BUSINESS PLAN
THEORY

Specific Objectives

At the end of this topic the trainee should be able to:

a) Explain the meaning of a business plan
b) Explain the purposes of a business plan
c) Identify the features of a business plan
d) Describe guidelines for developing an effective business plan

• Meaning of a business plan
• Purposes of a business plan
• Features of a business plan
• Guidelines for developing an effective business plan

BUSINESS DESCRIPTION
THEORY

Specific Objectives

At the end of this topic the trainees should be able to:
a) Provide the business name
b) Describe business location and address
c) Discuss form of ownership
d) Explain the type of business
e) Describe the products offered
f) Discuss the the justification of opportunity
g) Describe the industry200
h) Explain the goals of business
i) Explain the entry and growth strategy
j) Discuss SWOT analysis

Provide the business name
Business location and address
Form of ownership
Type of business
Products offered
Justification of opportunity
The industry
The goals of business
Entry and growth strategy
SWOT analysis

MARKETING PLAN
THEORY

Specific Objectives

At the end of this topic the trainees should be able to:
a) Identify customers
b) Describe the competitors
c) Determine the market share
d) Explain the methods of promotion and advertising
e) Explain the pricing strategy
f) Set sales target
g) Describe the sales tactics
h) Describe the distribution strategy
i) Describe the customer service strategy

Identification of customers
Competitors analysis
Determination the market share
Methods of promotion and advertising201
Pricing strategy
Set sales target
Sales tactics
Distribution strategy
Customer service strategy

ORGANISATION AND MANAGEMENT PLAN
THEORY

Specific Objectives

At the end of this topic the trainees should be able to:
a) Describe the organization structure
b) Describe the management team
c) Identify other business personnel
d) Explain recruitment, training and promotion of personnel
e) Discuss remuneration and incentives for personnel
f) Identify licenses persist and legal requirements
g) Identify support services

Organization structure
Management team
Other business personnel
Recruitment, training and promotion of personnel
Remuneration and incentives for personnel
Licenses persist and legal requirements
Support services

OPERATIONAL AND PRODUCTION PLAN
THEORY

Specific Objectives

At the end of this topic the trainees should be able to:
a) Identify production facilities and capacity
b) Develop a production and operation strategy
c) Describe the production process of the products
d) Discuss the regulations affecting operations202
e) Prepare operation time table/production schedule
Production facilities and capacity
Develop a production and operation strategy
Production process of the products
Production process of the products
Regulations affecting operations
Prepare operation time table/production schedule

FINANCIAL PLAN
THEORY

T0 Specific Objectives

At the end of this topic the trainees should be able to:
a) Determine pre-operational costs
b) Estimate working capital
c) Estimate cash-flow projections
d) Prepare pro-forma income statements
e) Prepare pro-forma balance sheets
f) Calculate break-even point
g) Calculate profitability rations
h) Calculate desired financing
i) Calculate proposed capitalization
j) Identify potential
Determination pre-operational costs
Estimating working capital
Estimating cash-flow projections
Preparation pro-forma income statements
Preparation pro-forma balance sheets
Calculation break-even point
Calculation profitability rations

PRESENTATION
THEORY

Specific Objectives

At the end of this topic the trainees should be able to:

a) write the final business plan
b) make a presentation of the business plan
Writing the final business plan
y format
y elements
Presentation of the business plan
y order of presentation
y flow of ideas/content
y communication style
y appropriate display methods for final document

EMERGING TRENDS AND ISSUES
THEORY

Specific Objectives

At the end of this topic the trainees should be able to:

a) identify the emerging trends in business plan
b) identify the challenges posed by the emerging trends and issues
c) explain various ways of coping with challenges
Emerging trends in business plan
Challenges posed by the emerging trends and issues
Ways of coping with challenges