- Highlight 4 ways in which physical evidence is important to serve organization
- Explain 4 indicators of good service quality (8 marks)
- Explain criteria that customers rely on when evaluating service quality (12 marks)
- There are certain marketing mix elements that are unique to marketing services. List 4 such elements (4 marks)
- Ivy Options Ltd is a marketing bureau offering a variety of services. Explain 5 ways by which it may decreasing the intangibility of its service (10 marks)
- One of the characteristics of service is its intangibility. Explain 5 ways that a service firm can make its service more tangible (10 marks)
- Explain the measures that a marketing manager should take in order to enhance the level of service quality provided by his firm (10 marks)
- Explain the factors that determine the quality of service provided in a firm (8 marks)
- List 3 characteristics of a service (3 marks)
- Many service firms have failed to be innovative in marketing in their services. highlight 4 reasons that may account for this trend (8 marks)
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