Market Segmentation and Targeting notes

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1. Kindly upload for learners notes on topic three and four respectively….
   TOPIC THREE:MARKET SEGMENTATION AND TARGETING
   Meaning of market segmentation and targeting
   Importance of market segmentation and targeting
   Basis of market segmentation
   Process of market segmentation and targeting
   Benefits of market segmentation and targeting
   Limitations of market segmentation and targeting

   TOPIC FOUR:CONSUMER BEHAVIOUR
   Meaning of consumer markets and organizational markets
   Importance of studying consumer behaviour
   Factors influencing consumer and organizational buying behaviour
   Buying decision making process for consumer and organizational markets
   Role players in the buying decision process for consumer and organizational markets.

   I will appreceiate very much……..kindly note that they are not on this PDF documents despite the above two mentioned topics being part of the unit content{[PRINCIPLES AND PRACTICES OF MARKETING]

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