Difficulties consumers face when satisfying human wants

Difficulties consumers face when satisfying human wants

  • Human wants are too many to be satisfied fully
  • Resources to satisfy them are scarce
  • Human wants reccur and they require fresh resources to satisfy them
  • Human wants are competitive therefore faced with the task of deciding which want will be satisfied
  • Human wants are complimentary and require more resources to satisfy them
  • They change with time, age and gender




competing wants


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