- State 4 characteristics of a consumer market
- Identify 4 demographic variables that an organization may use to segment a consumer market
- Highlight the criteria that should be used in assessing the suitability of a market segment (8 marks)
- Describe 5 stages of Maslows Hierarchy of Needs in relation to need for shelter (10 marks)
- Explain 5 reference groups a customer can belong to (10 marks)
- Explain 4 psychological factors that may influence how customers make their purchase decisions (8 marks)
- Chapchap cooperative society is considering entering into new market segments. Explain the criterial that it may use to determine a good market segment (10 markets)
- Relevance of Maslows Hierarchy of Needs theory to a marketer (8 marks)
- Describe the stages of the buyer decision making process (8 marks)
- Describe the main stages in organization buying process (12 marks)
- Highlight the personal factors that may influence the consumer behavior of an individual (8 marks)
- A buying organization requires certain information about suppliers in order to identify the most appropriate supplier. Describe 4 sources of such information (8 marks)
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