Characteristics of departmental stores

Characteristics of departmental stores

  • They offer a wide variety of goods at relatively lower prices
  • They are attractive and convenient to shop in.
  • They are usually situated in town centres.
  • They may provide services such as restaurants, reading rooms and post office.
  • Each department is managed by a departmental manager dealing in a different line of goods




Features+of+Departmental+Store
(i) Centrally located. Departmental stores are located in the centre of retail tading of large cities and within the reach of most of the consumers. (ii) Wide Varieties. Departmental stores sell many kinds and wide varieties, so that, the customers can make all their purchases in the same shop and at the same time have the widest possible variety of goods to choose from.



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