TOPIC 1: INTRODUCTION TO STRATEGIC MANAGEMENT
- Meaning of terms
- Roles of strategic management:
- Factors that Shape Strategy
- Essential features of organization‘s strategy
- Evolution of strategic Management
- Strategic issues
- Strategic management process
TOPIC 2: STRATEGIC MANAGEMENT OF ENVIRONMENT
- Environment in strategic Management
- Environmental Scan
- External and internal influences
- SWOT Analysis
- PESTEL Analysis
TOPIC 3: COMPETITIVE ADVANTAGE
- Meaning of Competition
- Competitive advantage
- Competitive forces in a business environment
- Benefits of analyzing organization‘s competitive advantage
- Approaches in an organization‘s competitive environment
- Porter‘s model
TOPIC 4: FORECASTING STRATEGIC MANAGEMENT
- Meaning of forecasting
- Benefits of forecasting in strategic management
- Strategic management forecasting methods
TOPIC 5: STRATEGY FORMULATION
- Meaning of strategy formulation
- Importance of strategy formulation
- Levels of strategy formulation
- Models of strategy formulation
TOPIC 6: STRATEGY IMPLEMENTATION
- Meaning of strategy implementation
- Importance of Strategy Implementation
- Model of strategy implementation
TOPIC 7: STRATEGY EVALUATION AND CONTROL
- Strategy Evaluation and control
- Importance of strategy evaluation and control
- Criteria for Evaluating Strategies:
- Levels of strategy evaluation
- Approaches in strategy evaluation
- Definition
- Components of organizational culture
- Roles of organizational culture
- Organizational change
- Types of organizational change
TOPIC 8: STRATEGY AND DIVERSIFICATION
- Meaning of Diversification
- Types of diversification strategy
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