Purpose of Communication

PURPOSE OF BUSINESS COMMUNICATION

The main purpose or objective of communication is to give information and to persuade different persons. Other objectives include conveying suggestion, opinion, idea, advice, request, etc.; imparting instructions, guidance and counseling; providing training; giving warning; appreciating good work; boosting of morale; etc. In the case of a business enterprise the main objective of communication is the improvement of its activities, all-round development of the organisation, and ultimate success in its operation.

1. To Give Information
2. To pursuade
3. To Convey a Suggestion
4. To Advice
5. To Motivate
6. To Train
7. To Instruct, Guide and Counsel
8. To Give Warning and Appreciate Good Work
9. To Utilise Resource
10. To Manage Efficiency

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Related notes:

• Communication Skills notes KNEC Diploma