- Explain the reasons that would make an organization find it necessary to advertise its products (10 marks)
- Banco limited periodically gives discounts to its customers. Explain reasons that may account for this ( 8 marks)
- Jambo limited intends to advertise its new range of household products through the radio. Explain reasons that may account for this preference? (10 marks)
- State 3 circumstances under which a marketer may adopt direct marketing (3 marks)
- List 3 factors that could influence a marketer to adopt direct marketing (3 marks)
- List 3 tools of public relations available to a marketer (3 marks)
- Highlight 6 objectives that an organization would seek to achieve through its advertising program (9 marks)
- Outline 2 circumstances under which an organization may use publicity as a promotional tool (2 marks)
- Mlango Ltd has been advised to use newspapers to advertise its products. Explain 5 benefits of using this media (10 marks)
- Janet is a newly recruited salesperson. Describe 6 steps of personal selling process she is likely to follow (12 marks)
- List 4 types of media that an organization could use to advertise its products (4 marks)
- State 3 reasons for the increasing use of radio as an advertising media (3 marks)
- Betec Limited has lately been advertising its products through the radio. Explain 6 reasons that may account for such preference (9 marks)
- List 3 functions of advertising in an organization (3 marks)
- State 3 objectives of sales promotion (3 marks)
- Highlight 4 objectives of sales promotion (8 marks)
- Explain 4 reasons why organizations find it necessary to advertise their products (8 marks)
- Outline 3 disadvantages of using public relations as a promotional tool (3 marks)
- State 3 reasons why many people in Kenya do not use online shopping (3 marks)
- Describe 4 activities that are involved in developing an advertising plan (8 marks)
- Explain 4 benefits that a firm derives from using direct marketing (8 marks)
- Word of mouth influence is a good promotion tool. Highlight 5 benefits of using this tool (10 marks)
- Discuss 5 areas where mobile phone marketing is being used (10 marks)
- Explain 4 methods that a cooperative society may use in setting its promotion (8 marks)
- Unity Cooperative Society recently established a Public Relations department. Explain 6 roles the department will play (12 marks)
- Pozi Ltd is a new business and has a huge budget for C.S.R. As a consultant advise them on 6 activities they can undertake (12 marks)
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